Linseed (Flax)
A whole-food source of plant-based omega fatty acids and dietary fibre, supporting healthy digestion and a glossy coat.
Why we use it
A gentle, natural way to round out daily nutrition without synthetic additives.
Transparency, by design
Every ingredient, for a reason
Nothing goes into a Pawse crumble by accident. Every ingredient is chosen for a specific, evidence-informed purpose, and dosed with care for everyday, long-term use, the same standard we'd expect from our own supplements.
In every crumble
The Nutritional Crumble Base
Calm, Longevity and Mobility all start from the same whole-food foundation: nine ingredients chosen for gentle nutrition, palatability and consistency, so the active ingredients above them can do their job.
Rice Flour
A mild, easily digestible carbohydrate that provides steady energy without irritating sensitive stomachs.
Why we use it
Chosen for its neutrality: it helps deliver nutrients consistently, without unnecessary fillers.
Mixed Root Vegetables
Carrot, sweet potato and beetroot contribute naturally occurring vitamins, antioxidants and fibre.
Why we use it
Whole-food nutrition that complements the active ingredients, not just filler.
Chia Seeds
Rich in fibre and omega fatty acids, helping support digestion, satiety and everyday metabolic health.
Why we use it
A minimally processed way to support nutrient absorption alongside the crumble’s actives.
Sunflower Seeds
A natural source of vitamin E and healthy fats that support skin integrity and antioxidant protection.
Why we use it
Included to complement omega intake and support skin and coat health naturally.
Apple
Provides pectin, a soluble fibre that supports digestion and a balanced gut microbiome.
Why we use it
A gentle way to support digestion while making every serving more enjoyable.
Dried Australian Beef
Locally sourced beef delivers essential amino acids and a natural flavour dogs genuinely enjoy.
Why we use it
We prioritise locally sourced protein for quality, and because a crumble only works if your dog wants to eat it.
Molasses
Contains naturally occurring trace minerals and helps bind the crumble without artificial binders.
Why we use it
Used sparingly, purely for formulation integrity, never as a sweetener.
Beef Stock
Enhances flavour while contributing minerals and moisture to every batch.
Why we use it
Consistency matters for results, and this is what makes the daily routine easy.
Formulated for the years ahead
Longevity Crumble
Longevity Crumble draws on human longevity science, including NAD⁺ support, mitochondrial nutrients and antioxidants, to support cellular health and vitality as your dog ages.
Nicotinamide
Supports the NAD⁺ pathways involved in cellular repair and energy metabolism.
Why we use it
Chosen to support healthy ageing at a cellular level.
L-Carnitine
An amino acid that helps transport fatty acids into cells to be used for energy.
Why we use it
Supports vitality and metabolic efficiency as dogs get older.
Taurine
An amino acid important for cardiovascular and cellular function.
Why we use it
Included to support overall vitality and healthy organ function.
Resveratrol
A plant-derived antioxidant studied for its role in supporting healthy ageing.
Why we use it
A well-researched longevity compound we felt belonged in a dog’s daily routine, too.
Astragalus
A traditional herb used to support immune resilience and cellular health.
Why we use it
A time-tested botanical we include for broad, gentle cellular support.
Curcumin
The bioactive compound in turmeric, offering antioxidant and anti-inflammatory properties.
Why we use it
One of the most studied natural compounds for supporting healthy ageing.
Quercetin
A plant flavonoid that helps neutralise free radicals at the cellular level.
Why we use it
Pairs naturally with the crumble’s other antioxidants for broader cellular support.
For dogs who feel things a little more
Calm Crumble
Calm Crumble combines amino acids, adaptogens and calming botanicals to support a settled nervous system, without sedation and without dependency risk.
L-Tryptophan
An amino acid involved in serotonin production, supporting calm behaviour and emotional balance.
Why we use it
A foundational building block for a settled, balanced mood.
L-Theanine
An amino acid found in tea that promotes relaxation without drowsiness.
Why we use it
Helps take the edge off without dulling your dog’s natural energy.
Ashwagandha
An adaptogenic herb traditionally used to support the body’s response to everyday stress.
Why we use it
A well-studied adaptogen we’ve borrowed from human wellness formulations.
Magnesium
An essential mineral that supports healthy nervous system function.
Why we use it
A foundational mineral for calm, healthy nerve function.
Passionflower
A traditional calming botanical, used without the dependency risk of sedatives.
Why we use it
Chosen specifically because it supports calm without sedating.
Chamomile
A soothing herb that supports relaxation and digestive comfort.
Why we use it
A gentle, familiar botanical that rounds out the calming blend.
Vitamin B1 (Thiamine)
Supports healthy nerve signalling throughout the body.
Why we use it
Included to support the nervous system from a foundational, nutritional level.
Vitamin B6
Supports healthy neurotransmitter function.
Why we use it
Works alongside B1 and magnesium to support a balanced nervous system.
Built for joints that keep moving
Mobility Crumble
Mobility Crumble pairs clinically studied joint-support ingredients with antioxidants that protect the tissue doing the work, dosed by body weight, for a precise daily serving.
Glucosamine Hydrochloride
A cornerstone ingredient for long-term joint health, supporting cartilage structure over time.
Why we use it
One of the most widely studied joint ingredients, and the foundation of the blend.
Chondroitin Sulphate
Works synergistically with glucosamine to support cartilage and joint comfort.
Why we use it
Paired with glucosamine for a more complete joint-support approach.
Green-Lipped Mussel
A clinically recognised, naturally sourced ingredient for canine joint health.
Why we use it
A New Zealand-sourced ingredient with a strong evidence base in dogs specifically.
MSM
A bioavailable source of sulphur that supports joint comfort and flexibility.
Why we use it
Included for its role in connective tissue and everyday flexibility.
Marine Collagen
A structural protein that supports connective tissue and joint strength.
Why we use it
Supports the structural side of joint health, not just comfort.
Manganese
An essential trace mineral that supports healthy cartilage formation.
Why we use it
A small but essential piece of the joint-support puzzle.
Vitamin E
An antioxidant that helps protect joint cells from everyday oxidative stress.
Why we use it
Protects the joint tissue while the other actives do the rebuilding work.
Vitamin C
Supports collagen synthesis and long-term connective tissue resilience.
Why we use it
Works with collagen and manganese to support resilient connective tissue.
Ready to find your dog's crumble?
Every formulation is science-backed, vet-informed, and made for daily, long-term use.