About Pawse Wellness
Every great story starts with love, and ours begins with Koko, our tiny 'runt of the litter' pup with wise eyes and a sensitive soul.
When Koko began struggling with stress and stiff joints, we went searching for high-quality, science-backed supplements that were easy to use, gentle on tummies, tasted amazing (because even sensitive souls can be fussy souls) and that actually worked.
What we found was a noisy market full of artificial chews, chalky powders, and mystery ingredients. So, we hit paws on the status quo and decided we'd create something better.
By better, we mean full of active ingredients in the right quantities where they'll actually have an effect on our pup and not just be another fancy word on the label to fill the product out.
Pawse Wellness was born from the belief that pets deserve the same thoughtful care as humans. Our mission is to help dogs (and soon cats!) live longer, calmer, happier lives with targeted, premium supplements that are easy to love - because they come in our signature crumble format.
Koko, Our Muse
Koko isn't just our mascot - she’s our why. Watching her thrive again, tail wagging and eyes bright, reminded us what pet health should feel like: empowering, natural, and full of joy.
Koko inspires every formula we create. Her journey keeps us focused on function-first ingredients, no fluff, and no compromises. Every scoop is a tribute to the pets who bring calm to our chaos.
Meet the People Behind Pawse Wellness
Founders
Jakob Parker & David Smith
Founders, Pawse Wellness
Pawse Wellness was created from a simple belief: dogs deserve the same level of care, quality, and science that we expect for ourselves.
Like many dog parents, We wanted something better - supplements that were thoughtfully formulated, transparently made, and built on real evidence rather than trends. When we couldn’t find it, we decided to create it.
Pawse was built to bridge the gap between love and science - transforming the deep bond we share with our dogs into daily, proactive support that helps them live longer, happier, more comfortable lives.
Science & Regulatory
Caroline Harvey
Regulatory & Veterinary Science Advisor
EquaCare
Caroline is an experienced regulatory scientist specialising in veterinary medicines and animal health products, with over 16 years across government and private industry - including 12 years with the Australian Pesticides and Veterinary Medicines Authority (APVMA).
She supported the formulation and regulatory framework behind the Pawse Wellness supplement range, helping ensure each product is developed with scientific rigour, safety, and compliance at its core.
Her expertise gives Pawse a strong foundation in evidence-based animal health - so every scoop is backed by experience, not guesswork.
Manufacturing & Quality Assurance
Clare Oxley
Manufacturing & Quality Partner
EquaCare
With more than three decades in the animal health industry, Clare brings deep expertise in premium product development and trusted manufacturing standards.
Through our Australian manufacturing partnership, Clare supported the development and production of the Pawse Wellness range - helping ensure our supplements meet high standards for ingredient integrity, consistency, and quality control.
Her experience strengthens our commitment to creating products that are made with care, precision, and long-term trust in mind.
Lucy Dwyer
Operations & Production Partner
EquaCare
Lucy supported the operational execution of the Pawse Wellness range, working closely on packaging sourcing, production coordination, and supply chain management.
With a strong background in operations and premium animal health logistics, she brings a practical understanding of how to move from formulation to finished product - ensuring quality, consistency, and efficiency at every stage.
Her involvement helped ensure that Pawse not only meets high formulation standards, but is also delivered with the same level of care in its packaging, sourcing, and production processes.
Backed by Experts. Built with Purpose.
Pawse Wellness combines lived experience, veterinary regulatory expertise, and premium Australian manufacturing to create supplements that dog parents can trust.
Because loving your dog isn’t complicated.
But what you give them should be carefully considered.